Text Messaging is the New Frontier For Advertising
At a 2005 Bon Jovi concert at the MCI Center (now the Verizon Heart) in Washington, D.C., those that had Sprint or Nextel cell telephones were invited to ship textual content messages that were scrolled across an enormous display behind the band. In addition to the expected “shout outs” in Jon Bon Jovi News, the [...]
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